Certain objects have redemptive values unseen in common exchange of other material goods- Hierophany – manifestation of the sacred
- Kratophany – fascination and fear of certain objects
- Opposition to the profane – mandates to exclude
- Contamination – separation or else will lose value
- Sacrifice – willing to submit to irrational
- Commitment – attachment of identity to object/logo
- Ritual – rules of conduct, how to….
- Myth – stories surrounding object (celebrity, affiliation..)
- Mystery – ineffable meaning
- Community – holders are linked to group
- Pilgrimage – journey to these holy spaces
- Ecstasy – sensation of joy, epiphany, shifted consciousness (“as advertised”)
- Metonymic consumption – having part of a whole
- Quintessence – top of the line beyond which there is nothing else
- Collection – sacralization through collection
The similar effects of the glossy pages of a high-end fashion magazine as a trip through a Renaissance church...
But patina is now shine.
(Living It Up: America's Love Affair with Luxury, James B. Twitchell)
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