5.19.2009

il faut que je leche les vitrines


tuNeues' shiny new book "Luxury Stores"
Part of their "Top of the World" Series

"Since the first hunter-gatherers, humans have sought out things of beauty and excellence—a quest epitomized by the elegant stores displayed in this sumptuous 396-page volume which is packed with hundreds of stunning photographs, as well as informative texts. Each can be considered a pinnacle of the shopping experience. With a carefully chosen selection of goods and services located all over the world, these shops do indeed cater to every whim. Combining the aesthetics of high art with service worthy of royalty, every one is an experience to treasure." [teNeue]

What is the architecture of luxury?
The structure of its image, packaging, psychologies?
Materiality transcends the individual, as fulfillment is acquired just by merely ogling...
and at a picture book only, much less the window displays themselves.
Mythologies hard at work - iconography of our times and of others.

No comments: