6.05.2009

Inferno & Paradiso

Marco Brambilla is an artist of video murals.

His latest in seen in the elevator of the newly opened Standard Hotel in New York.


"Civilization depicts a journey from hell to heaven interpreted through modern film language using computer-enhanced found footage. This epic video mural contains over 300 individual channels of looped video blended into a multi-layered seamless tableau of interconnecting images that illustrate a contemporary, satirical take on the concepts of Heaven and Hell."

The mural scrolls in synch with the movement of the 18-storey hotel’s elevators. A glimpse of heaven as you ascend to your room, a glimpse of hell on your way back down.

The full 2:40 min. video can be seen here.


He also made Cathedral, a 9:32 min video on loop at the Toronto Eaton Centre in 2008.


"Filmed during the Christmas season at the Toronto Eaton Centre shopping mall, consumers circulate within the multi-level environment interpreted as a kaleidoscopic and disorienting landscape. Cathedral is influenced by studies in time and motion by Frederick Winslow Taylor and Frank Gilbreth."

Personally, I find it is an entirely ironic piece because although it is a festive and joy-filled time of the year, shopping during Christmas time there is anything but serene.

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