6.16.2009

Maison E. Goyard


Beyond the overly exposed, heavily counterfeited Louis Vuitton, there is another brand known for it's sturdy trunks and luggage and its unmistakable printed canvas that originated from Paris from the mid-1800s: Maison E. Goyard.

"The fabric represents three chevrons, juxtaposed to form a Y. This evokes not only the name of the Maison itself, but also the universal allegory of the tree; symbolizing both Man, along with three centuries of the Goyard family history and their “Compagnon de Rivière” ancestors." [wikipedia]

There is quite a lengthy history explaining its origins on the official site. And in trying to maintain its "retail ethos" of a "time-honoured practise" of "intimate retail experiences", it still purports special pieces like Malle Cavier Prunier and Malle Cocktail. The design and architecture within those pieces are refined and beautiful, but seen in the context of two centuries after its inception, ridiculously démodé. There is a fine line between antiquated and obsolete...


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