Critique

MX Reviews
(July 29, 2009)

In attendence:
Rick Haldenby, Geoffrey Thun, Jeff Lederer

-must differentiate and beware of blurring lines between luxury goods and regular goods
-need specificity, one trajectory
-bracket the investigation to a specific situation and what architecture can/cannot do -DESIGN
-different locations (las vegas, rodeo, park ave…); fashion districts?
-real estate and other causalities, profit margins (seek out Michelle van Eyk’s thesis)
-does architecture come first? Or does the product? Where do you stand?
-telling architecture something useful? Or exploring how to sell luxury goods?
-descriptive or analytical thesis?
-show patterns that are not acknowledges in architectural thought – to offer critique
-body & desirable image, product & public street
-engage community?
-question to convey – gallery? Showroom? What is the most extreme environment?

-how does the ARCHITECTURE manufacture desire? (maybe don’t get caught up in religion aspect?)
-the architecture that entices, the environment of the product
-the implication of architecture in advertising

-look at Walter Benjamin. Dehistoritize the issues
-should contact Terry O’Reilly from Age of Persuasion on CBC
-will be in contact with Dr. Katerina Ruedi Ray in early September