On Luxury
Emerging effects of a special article on its surroundings and how the design develops to purport this object, specifically through the channel of luxury goods.
preface
abstract
a brief history on luxury & collection
-what makes things of high value (example: the tulip from 1634-1637)
-curation & containers (example: Sir John Soane’s residence)
-a curiosity cabinet, not an encyclopaedia
-criteria for haute couture
religion & luxury
-faith, transcendence, ecstacy, myth, sacrifice, ritual, community, identity
-luxury item as new ecclesiastical relic (church built around unique article)
-icons (the immaterial world created around the object)
-neo-neoclassical (D&G ad); christian louboutin 2010 campaign
-chanel and dior 2010 ad campaigns
the runway
-Carrousel de Louvre, Grand Palais, etc (plans, sections, elevs…)
-example: Fendi runway at the Great Wall
-the model and ratios, space
the store & packaging
a. window display, lighting
b. dimensions, ratios
c. s, m, l, xl (tag, bag, rack, shelf, boutique..)
the street
-blogs, paparazzi, fashion districts
-prey or junkie? (paparazzi & blogger culture) – social surroundings ….
-rich retail areas of world (ginza, rodeo, champselysee) – real estate & urban planning….
the synthesis
10 objects and the design of their ultimate displays based on the object itself
-materials, site, etc.
-technical and atmospheric qualities?????
-in an interesting way!!!!! HOW????!!??!!
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