10.14.2009

There goes the neighbourhood




Cartier by Hans Nadelhoffer, Chronicle Books 2007

"In the 1980s Cartier granted Hans Nadelhoffer exclusive access to its archives in order to write the definitive history. Long out of print, Nadelhoffer's exhaustive research has been revived with lush new photography and design sketches of the world's most distinctive and finely crafted jewelry. Through charming and compelling anecdotes, these famed gems and the elite clientele who don them are brought to life."

What I find most interesting is chapter 2:
(but it's tough reading off Google Books!)

Rue de la Paix, New Bond Street, and Fifth Avenue

These are the locations of the three major Cartier boutiques:
13 Rue de la Paix, Paris
175-176 New Bond Street, London
653 Fifth Avenue, New York

It talks about the development of the stores themselves, from the politics of location to the clientele demographic shifts due to a change in dimensions, circumstance, architecture, neighbours, and cultural climate.

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