original movie posters

“Cinematographic posters are like popular songs: they take you back to certain moments of your life, preventing you from losing them. They take you back not only to the film, but to their season, the atmosphere and the tastes of an era.”
Federico Fellini

The film poster is still often first point of entry to film; a synthesis of art and the market. It establishes the first scene, focussing on star quality, and creating mood. It becomes the calling card for film itself; captialising on allure. In the 1950s and 1960s, it was the main vehicle for publicity on walls of towns and cinema entrance halls, following a film as it moved from second and third showings and into provincial theatres. After a film’s release these posters were usually sent back to the distributor at the end of the run and destroyed. Due to its disposable nature, originals are rare. The average print run in Italy was 2000-3000 copies.

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