Packaging really is everything. Enshrouding ugly/almost worthless content with attractive aesthetics is a staple in the department of selling today's "luxury brands".
Artist Justin Gignac began selling New York City garbage in 2001, to prove a co-worker wrong.
Looking around the dirty streets of Times Square for his content, he also has special edition cubes like The Republican National Convention and Opening Day at Yankee Stadium. Acting a bit like a contemporary Cornell box, the act of assemblage and irrational juxtaposition creates a collection of other's rejected paraphernalia.
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