Notes from "Visual Merchandising" by Tony Morgan.
Windows: "If the store was a magazine, windows are its front cover."
Product Adjacencies: guide the customer (and sales)
Floor Layouts: platinum, gold, silver, and bronze zones
11.04.2009
to maximize sales
Notes from "Visual Merchandising" by Tony Morgan.
Windows: "If the store was a magazine, windows are its front cover."
Product Adjacencies: guide the customer (and sales)
Floor Layouts: platinum, gold, silver, and bronze zones
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